YUM-5.83%10.0%
CHH-14.44%7.0%
MCD-17.27%7.0%
PLNT-49.39%7.0%
REMX+14.96%7.0%
WING-59.65%7.0%
DPZ-31.41%6.0%
HLT+14.71%6.0%
MAR+28.03%6.0%
QSR+16.57%6.0%
WEN-24.93%5.0%
XPOF-50.91%5.0%
3382.T-4.75%4.0%
GSHD-39.47%4.0%
PZZA-55.50%4.0%
HRB-6.10%3.0%
SNA+12.97%3.0%
VVV-31.09%3.0%
As of Sep 18, 2026, 9:54 PM ET
Business Models '24: Franchise Model Constituents
Yum! Brands, Inc.YUM | 10.0% | 1.64% | -8.05% | -5.57% | -10.02% | -9.58% | -18.65% | -13.55% | -5.83% | 5.77% | 15.46% | $38.03B |
Choice Hotels International, Inc.CHH | 7.0% | -1.81% | -6.01% | -12.30% | -4.20% | -1.32% | -10.77% | -29.85% | -14.44% | -25.61% | -17.99% | $4.41B |
McDonald's CorporationMCD | 7.0% | -0.10% | -2.62% | -6.69% | -4.59% | -18.49% | -26.96% | -20.05% | -17.27% | -15.01% | 10.24% | $176.38B |
Planet Fitness, Inc.PLNT | 7.0% | -0.84% | 1.74% | -4.89% | 0.55% | -53.21% | -38.22% | -48.62% | -49.39% | -41.13% | -36.88% | $3.93B |
VanEck Rare Earth and Strategic Metals ETFREMX | 7.0% | -0.06% | -9.83% | -9.62% | -9.19% | -6.41% | -30.72% | 80.77% | 14.96% | 80.07% | -31.50% | $897.9M |
Wingstop Inc.WING | 7.0% | 0.31% | -5.66% | -9.86% | -5.79% | -56.70% | -60.21% | -56.24% | -59.65% | -75.29% | -40.36% | $2.84B |
Domino's Pizza, Inc.DPZ | 6.0% | -1.16% | -12.05% | -12.27% | -13.33% | -29.23% | -26.71% | -36.77% | -31.41% | -27.74% | -38.65% | $9.73B |
Hilton Worldwide Holdings Inc.HLT | 6.0% | 1.05% | 0.23% | -6.85% | -2.19% | 6.29% | -2.12% | 32.18% | 14.71% | 36.01% | 136.04% | $68.81B |
Marriott International, Inc.MAR | 6.0% | 1.47% | 2.78% | -5.23% | 1.01% | 8.93% | -1.11% | 39.32% | 28.03% | 39.26% | 142.40% | $88.38B |
Restaurant Brands International Inc.QSR | 6.0% | -0.56% | -7.17% | -5.10% | -7.11% | 6.49% | 1.32% | 8.62% | 16.57% | 5.27% | 31.76% | $25.29B |
The Wendy's CompanyWEN | 5.0% | -3.58% | -9.33% | -18.25% | -16.57% | -15.63% | -8.24% | -49.93% | -24.93% | -58.68% | -62.75% | $1.28B |
Xponential Fitness, Inc.XPOF | 5.0% | -2.14% | -16.15% | -20.61% | -19.98% | -51.09% | -5.52% | -50.67% | -50.91% | -72.84% | -67.44% | $136.2M |
Goosehead Insurance, IncGSHD | 4.0% | 2.29% | -21.94% | -24.91% | -28.93% | -33.95% | -10.25% | -60.07% | -39.47% | -35.27% | -61.02% | $2.04B |
Papa John's International, Inc.PZZA | 4.0% | -1.64% | -12.70% | -14.90% | -12.51% | -47.68% | -36.62% | -50.32% | -55.50% | -59.04% | -82.47% | $650.8M |
Seven & i Holdings Co., Ltd.3382.T | 4.0% | -1.68% | -3.43% | 1.01% | 2.52% | -10.24% | -7.99% | -11.33% | -4.75% | -14.42% | -17.91% | $29.89B |
H&R Block, Inc.HRB | 3.0% | -1.25% | 0.83% | -9.17% | -8.30% | 7.61% | 53.15% | -15.16% | -6.10% | -26.85% | 104.37% | $5.61B |
Snap-on IncorporatedSNA | 3.0% | 0.14% | -0.42% | -3.81% | -0.77% | 10.47% | -1.80% | 13.55% | 12.97% | 35.28% | 96.08% | $19.25B |
Valvoline Inc.VVV | 3.0% | -1.11% | -10.12% | -18.24% | -13.65% | -5.39% | -27.26% | -23.28% | -31.09% | -35.67% | -11.89% | $3.41B |
| Theme return | — | -0.36% | -6.43% | -10.49% | -8.52% | -12.98% | -13.65% | -7.79% | -10.48% | -1.28% | 41.95% | — |
| Average | 5.6% | -0.50% | -6.66% | -10.40% | -8.50% | -16.62% | -14.37% | -16.19% | -16.86% | -15.88% | 3.75% | $26.72B |
| Median | 6.0% | -0.70% | -6.59% | -9.39% | -7.70% | -9.91% | -10.51% | -21.66% | -15.85% | -26.23% | -17.95% | $5.01B |
| Std Dev | 1.8% | 1.46% | 6.46% | 6.57% | 7.89% | 22.55% | 22.86% | 37.34% | 26.83% | 41.30% | 68.83% | $43.68B |
| Min | 3.0% | -3.58% | -21.94% | -24.91% | -28.93% | -56.70% | -60.21% | -60.07% | -59.65% | -75.29% | -82.47% | $136.2M |
| Max | 10.0% | 2.29% | 2.78% | 1.01% | 2.52% | 10.47% | 53.15% | 80.77% | 28.03% | 80.07% | 142.40% | $176.38B |
| % Positive Tickers | 33.33% | 22.22% | 5.56% | 16.67% | 27.78% | 11.11% | 27.78% | 27.78% | 33.33% | 38.89% |
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About this theme
Business Models '24: Franchise Model tracks 18 publicly listed stocks in this theme. Sample tickers: YUM, CHH, MCD, PLNT, REMX, WING, DPZ, HLT, MAR, QSR, WEN, XPOF, and 6 more. Use the table below for the full list.