HLF+33.78%13.9%
NUS-60.02%12.0%
5318.KLSE-0.46%10.2%
BWMX+28.70%10.2%
USNA-54.64%10.2%
LFVN-39.20%8.3%
NATU3.SA-20.73%8.3%
MED-21.38%7.4%
NATR-15.79%5.6%
021240.KO-6.13%4.6%
NHTC-65.03%3.7%
MTEX-16.49%2.8%
INBP-37.71%1.9%
AGNT-65.20%1.0%
As of Sep 18, 2026, 9:54 PM ET
Business Models '24: MLMs & Direct Selling Constituents
Herbalife Nutrition Ltd.HLF | 13.9% | 1.71% | -0.12% | 0.61% | 7.77% | -3.69% | -36.40% | 40.60% | 33.78% | 69.13% | -73.21% | $1.23B |
Nu Skin Enterprises, Inc.NUS | 12.0% | -0.43% | 3.68% | 4.79% | 7.77% | -48.80% | -41.92% | -30.43% | -60.02% | -34.55% | -87.87% | $222.4M |
Betterware de Mexico, S.A.P.I. de C.V.BWMX | 10.2% | 8.39% | 8.90% | 3.52% | 5.61% | 20.07% | 2.97% | 61.01% | 28.70% | 44.53% | -31.05% | $644.7M |
DXN Holdings Bhd.5318.KLSE | 10.2% | 0.00% | 1.58% | 0.39% | -0.10% | -8.05% | -11.45% | 8.67% | -0.46% | -11.14% | -14.94% | $563.7M |
USANA Health Sciences, Inc.USNA | 10.2% | -1.39% | -7.96% | 5.90% | 0.21% | -28.73% | -34.99% | -48.47% | -54.64% | -64.81% | -84.10% | $261.1M |
LifeVantage CorporationLFVN | 8.3% | 2.42% | 2.84% | 2.35% | 4.65% | 6.88% | 41.59% | -58.41% | -39.20% | -36.56% | 6.12% | $80.1M |
Natura & Co Holding S.A.NATU3.SA | 8.3% | -0.38% | -11.92% | 7.39% | -9.62% | 13.29% | -13.20% | -4.21% | -20.73% | -41.14% | -83.03% | $2.12B |
Medifast, Inc.MED | 7.4% | -1.59% | -5.80% | 1.46% | -5.25% | 7.26% | 8.78% | -16.14% | -21.38% | -38.02% | -93.98% | $130.9M |
Nature's Sunshine Products, Inc.NATR | 5.6% | -0.53% | 2.06% | -3.72% | 1.69% | -34.64% | -49.04% | 13.84% | -15.79% | -6.33% | -10.21% | $229.0M |
Coway Co., Ltd.021240.KO | 4.6% | -5.95% | 1.30% | 4.77% | 3.37% | 16.34% | 23.44% | 25.90% | -6.13% | 27.47% | -1.83% | $4.96B |
Natural Health Trends Corp.NHTC | 3.7% | -5.52% | -10.12% | -16.76% | -9.01% | -51.29% | -54.22% | -66.83% | -65.03% | -73.53% | -63.74% | $11.8M |
Mannatech, IncorporatedMTEX | 2.8% | -0.40% | -21.53% | 7.92% | -1.89% | -14.97% | 2.78% | -16.69% | -16.49% | 0.00% | -74.65% | $14.5M |
Integrated BioPharma, Inc.INBP | 1.9% | -3.42% | -3.11% | -3.11% | -3.11% | -51.56% | -41.87% | -39.86% | -37.71% | -30.43% | -85.19% | $5.0M |
eXp World Holdings, Inc.AGNT | 1.0% | 0.00% | -2.01% | -11.16% | -0.51% | -55.65% | -42.41% | -58.77% | -65.20% | -72.86% | -91.09% | $603.6M |
| Theme return | — | 0.37% | -1.38% | 2.35% | 1.58% | -6.75% | -14.61% | 2.61% | -14.51% | 2.92% | -43.22% | — |
| Average | 7.1% | -0.51% | -3.01% | 0.31% | 0.11% | -16.68% | -17.57% | -13.56% | -24.31% | -19.16% | -56.34% | $791.7M |
| Median | 7.9% | -0.41% | -1.06% | 1.91% | 0.05% | -11.51% | -24.09% | -16.41% | -21.05% | -32.49% | -73.93% | $245.0M |
| Std Dev | 3.8% | 3.36% | 7.56% | 6.79% | 5.36% | 26.92% | 28.74% | 38.25% | 30.67% | 41.45% | 35.82% | $1.29B |
| Min | 1.0% | -5.95% | -21.53% | -16.76% | -9.62% | -55.65% | -54.22% | -66.83% | -65.20% | -73.53% | -93.98% | $5.0M |
| Max | 13.9% | 8.39% | 8.90% | 7.92% | 7.77% | 20.07% | 41.59% | 61.01% | 33.78% | 69.13% | 6.12% | $4.96B |
| % Positive Tickers | 21.43% | 42.86% | 71.43% | 50.00% | 35.71% | 35.71% | 35.71% | 14.29% | 21.43% | 7.14% |
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About this theme
Business Models '24: MLMs & Direct Selling tracks 14 publicly listed stocks in this theme. Sample tickers: HLF, NUS, 5318.KLSE, BWMX, USNA, LFVN, NATU3.SA, MED, NATR, 021240.KO, NHTC, MTEX, and 2 more. Use the table below for the full list.