
SG-19.64%9.0%

UBER-25.31%9.0%

LULU-42.45%7.0%

NYT+19.34%7.0%

ONON-38.42%7.0%

WRBY-18.17%7.0%

ABNB+32.30%6.0%

AXP-8.08%6.0%

CAVA-16.85%6.0%

DUOL-50.36%6.0%

SPOT-29.16%6.0%

DASH-27.13%5.0%

HIMS-50.13%5.0%

PTON-37.96%4.0%
REF+8.89%4.0%

BIRK-30.92%3.0%

MTCH+6.30%3.0%
As of Sep 18, 2026, 9:54 PM ET
Archetypes '26: Urban Educated Constituents
Sweetgreen, Inc.SG | 9.0% | 5.56% | -0.22% | 19.16% | 7.19% | 2.59% | 24.95% | -72.87% | -19.64% | -78.88% | -85.41% | $857.9M |
Uber Technologies, Inc.UBER | 9.0% | -0.52% | -3.27% | -5.26% | -5.99% | -13.43% | -6.21% | -5.05% | -25.31% | -4.08% | 77.36% | $143.51B |
Lululemon Athletica Inc.LULU | 7.0% | -1.34% | -5.33% | -17.91% | -17.21% | -52.99% | -47.24% | -65.45% | -42.45% | -63.71% | -77.01% | $11.14B |
On Holding AGONON | 7.0% | -0.26% | 1.60% | -10.72% | -0.09% | -40.39% | -40.39% | -38.32% | -38.42% | -46.49% | -30.01% | $9.09B |
The New York Times CompanyNYT | 7.0% | 0.39% | 2.69% | 7.25% | 3.04% | 0.53% | -12.53% | 40.71% | 19.34% | 28.61% | 49.87% | $11.40B |
Warby Parker Inc.WRBY | 7.0% | -6.95% | -6.34% | -9.45% | -4.13% | 6.42% | -7.28% | 26.03% | -18.17% | 54.53% | -58.71% | $2.76B |
Airbnb, Inc.ABNB | 6.0% | 0.17% | -4.89% | -9.41% | -9.06% | 22.31% | 22.86% | 35.18% | 32.30% | 35.78% | -0.22% | $98.65B |
American Express CompanyAXP | 6.0% | 0.03% | -3.93% | -7.46% | -3.37% | -15.13% | 1.42% | 14.77% | -8.08% | 20.43% | 100.35% | $210.40B |
CAVA Group, Inc.CAVA | 6.0% | 0.84% | -12.12% | -22.55% | -13.47% | -9.95% | -35.92% | -41.51% | -16.85% | -58.46% | 17.95% | $6.01B |
Duolingo, Inc.DUOL | 6.0% | -3.54% | -1.77% | 2.98% | -9.43% | -18.06% | 42.38% | -57.40% | -50.36% | -43.29% | -23.29% | $6.61B |
Spotify Technology S.A.SPOT | 6.0% | -3.67% | -1.62% | 0.73% | -4.43% | -10.45% | 0.99% | -8.02% | -29.16% | 48.11% | 105.34% | $104.73B |
DoorDash, Inc.DASH | 5.0% | -0.83% | -2.54% | -9.71% | -13.43% | -13.75% | 10.70% | 3.22% | -27.13% | 45.64% | -13.44% | $84.07B |
Hims & Hers Health, Inc.HIMS | 5.0% | 0.36% | -0.51% | 2.32% | -1.46% | -13.69% | 93.01% | -10.23% | -50.13% | 71.61% | 220.62% | $6.24B |
Peloton Interactive, Inc.PTON | 4.0% | 1.43% | -2.38% | -7.34% | -3.34% | -20.13% | 22.39% | -22.03% | -37.96% | 12.19% | -95.19% | $2.07B |
Reformation Inc. (California)REF | 4.0% | -4.44% | 21.09% | 8.89% | 15.80% | 8.89% | 8.89% | 8.89% | 8.89% | -2.98% | -2.98% | $864.3M |
Birkenstock Holding plcBIRK | 3.0% | -1.96% | -2.61% | -14.67% | -7.24% | -22.32% | -23.72% | -32.69% | -30.92% | -36.65% | -33.57% | $5.62B |
Match Group, Inc.MTCH | 3.0% | -1.30% | -0.36% | 5.97% | -2.17% | 26.97% | 29.75% | 31.07% | 6.30% | 19.84% | -72.35% | $10.08B |
| Average | 5.9% | -0.94% | -1.32% | -3.95% | -4.05% | -9.56% | 4.94% | -11.39% | -19.28% | 0.13% | 4.66% | $42.01B |
| Median | 6.0% | -0.52% | -2.38% | -7.34% | -4.13% | -13.43% | 1.42% | -8.02% | -25.31% | 12.19% | -13.44% | $9.09B |
| Std Dev | 1.7% | 2.67% | 6.49% | 10.44% | 7.73% | 19.49% | 33.19% | 34.70% | 23.31% | 45.15% | 81.16% | $60.99B |
| Min | 3.0% | -6.95% | -12.12% | -22.55% | -17.21% | -52.99% | -47.24% | -72.87% | -50.36% | -78.88% | -95.19% | $857.9M |
| Max | 9.0% | 5.56% | 21.09% | 19.16% | 15.80% | 26.97% | 93.01% | 40.71% | 32.30% | 71.61% | 220.62% | $210.40B |
| % Positive Tickers | 41.18% | 17.65% | 41.18% | 17.65% | 35.29% | 58.82% | 41.18% | 23.53% | 52.94% | 35.29% |
About this theme
Archetypes '26: Urban Educated tracks 17 publicly listed stocks in this theme. Sample tickers: SG, UBER, LULU, NYT, ONON, WRBY, ABNB, AXP, CAVA, DUOL, SPOT, DASH, and 5 more. Use the table below for the full list.