Group
Archetypes
12 themes165 tickers
10D rank10D#54of 172 groups/172
This group builds personality-types through stock exposure. Archetypes creates a personality type through specific stocks that best portray their buying habits. We explore specific consumer types and their discretionary spending shifts.
American Everyman-8.75%8.3%
Attainable Luxury+3.84%8.3%
Disaffected Young Men-8.21%8.3%
Modern Yuppie-1.14%8.3%
Working Class Populist+9.15%8.3%
Intense Travel Dads-23.79%8.3%
Trad Wives-21.94%8.3%
Hobbymaxxers+14.55%8.3%
Optimizers-19.83%8.3%
Subaru Socialist-1.18%8.3%
U.S. Influencer+1.36%8.3%
Urban Educated-8.50%8.3%
As of Oct 9, 2026, 4:20 AM ET
Themes in this group
| Archetypes '26: Urban EducatedUrban Educated | 17 | $42.01B | $714.17B | +1.49% | +5.05% | +2.16% | +2.41% | -1.62% | -8.50% | -0.31% | +30.82% | -1.34% | +1.75% | +8.27% | -6.41% | +0.21% | -3.24% |
| Archetypes '24: Modern YuppieModern Yuppie | 15 | $380.26B | $5.70T | +1.63% | +3.64% | -2.03% | +2.63% | -5.74% | -1.14% | +7.44% | +45.49% | -6.44% | -3.50% | -3.82% | +6.55% | -7.53% | +8.52% |
| Archetypes '26: U.S. InfluencerU.S. Influencer | 26 | $560.98B | $14.59T | +0.57% | +3.42% | +1.83% | +2.26% | +8.92% | +1.36% | +24.99% | +38.58% | +1.48% | +12.89% | +15.26% | +25.39% | -2.91% | +9.77% |
| Archetypes '24: Attainable LuxuryAttainable Luxury | 22 | $83.20B | $1.83T | +0.85% | +1.24% | +0.48% | +1.23% | +1.57% | +3.84% | +14.10% | +27.18% | -6.26% | +0.08% | -1.72% | +20.24% | -13.07% | +13.10% |
| Archetypes '24: Disaffected Young MenDisaffected Young Men | 17 | $216.21B | $3.68T | +0.00% | +1.20% | +1.55% | +0.92% | +3.45% | -8.21% | +77.14% | +64.20% | +5.42% | +12.41% | +22.22% | +40.25% | -10.98% | +24.39% |
| Archetypes '24: American EverymanAmerican Everyman | 15 | $708.38B | $10.63T | +1.48% | +0.94% | -3.27% | +2.59% | -8.37% | -8.75% | +4.38% | +39.10% | -8.73% | -6.57% | -11.91% | -1.08% | +0.44% | +2.81% |
| Archetypes '26: OptimizersOptimizers | 17 | $85.68B | $1.46T | +0.27% | +0.56% | -0.83% | +1.42% | -12.59% | -19.83% | -12.44% | +56.74% | -4.98% | +5.45% | +5.23% | -20.37% | +6.43% | -4.28% |
| Archetypes '24: Working Class PopulistWorking Class Populist | 18 | $67.56B | $1.22T | +0.74% | +0.49% | -1.79% | +1.67% | +7.20% | +9.15% | +30.35% | +53.32% | -2.59% | -2.52% | +4.60% | +18.19% | -7.68% | +5.35% |
| Archetypes '26: Subaru SocialistSubaru Socialist | 13 | $14.33B | $186.28B | +1.29% | +0.29% | -3.50% | +0.93% | -5.47% | -1.18% | +1.48% | -9.98% | -7.03% | -4.45% | -5.41% | -2.25% | -0.92% | -9.36% |
| Archetypes '25: Intense Travel DadsIntense Travel Dads | 14 | $11.96B | $155.45B | +0.44% | -0.81% | -4.97% | +0.32% | -15.62% | -23.79% | -6.35% | +15.90% | -17.35% | -13.51% | -21.95% | -12.38% | -1.93% | -9.04% |
| Archetypes '26: HobbymaxxersHobbymaxxers | 20 | $8.89B | $177.73B | -0.48% | -2.57% | -1.65% | -1.47% | +17.48% | +14.55% | +43.35% | +22.97% | -6.46% | +9.80% | +9.86% | +40.18% | +10.82% | -6.25% |
| Archetypes '25: Trad WivesTrad Wives | 20 | $15.10B | $302.01B | -0.02% | -4.75% | -7.21% | -1.36% | -13.65% | -21.94% | +0.61% | +20.74% | -11.71% | -4.05% | -10.98% | -11.07% | +1.71% | -15.30% |
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