YUM-0.64%10.0%
MCD-17.15%8.0%
PLNT-50.85%8.0%
CASY+17.05%7.0%
HRB-8.00%6.0%
MAR+26.33%6.0%
REMX+35.54%6.0%
WING-60.60%6.0%
3382.T-1.32%5.0%
GSHD-29.00%5.0%
QSR+24.37%5.0%
XPOF-51.91%5.0%
DPZ-28.38%4.0%
HLT+12.53%4.0%
SNA+18.04%4.0%
BROS-30.86%3.0%
CHH-11.45%3.0%
PSA+2.05%3.0%
VVV-22.99%2.0%
As of Sep 10, 2026, 5:04 AM ET
Small Themes '24: Franchise Model Constituents
Yum! Brands, Inc.YUM | 10.0% | -2.47% | -5.70% | -0.17% | -4.56% | -4.09% | -13.72% | -8.30% | -0.64% | 9.64% | 19.43% | $40.01B |
McDonald's CorporationMCD | 8.0% | -0.91% | -4.35% | -7.39% | -2.92% | -17.06% | -25.68% | -18.65% | -17.15% | -12.46% | 14.40% | $180.10B |
Planet Fitness, Inc.PLNT | 8.0% | 0.00% | -6.47% | 1.88% | -1.17% | -54.01% | -39.28% | -49.50% | -50.85% | -38.31% | -36.61% | $3.96B |
Casey's General Stores, Inc.CASY | 7.0% | -14.24% | -16.74% | -26.38% | -17.98% | 13.91% | -8.25% | 42.31% | 17.05% | 72.56% | 230.83% | $23.28B |
H&R Block, Inc.HRB | 6.0% | -1.63% | -13.99% | -1.72% | -10.54% | 4.98% | 49.41% | -17.24% | -8.00% | -24.40% | 106.91% | $5.72B |
Marriott International, Inc.MAR | 6.0% | 0.83% | -5.57% | -4.86% | -0.91% | 6.86% | -2.99% | 36.68% | 26.33% | 45.68% | 150.71% | $86.45B |
VanEck Rare Earth and Strategic Metals ETFREMX | 6.0% | -0.51% | -1.39% | -2.69% | 0.20% | 3.27% | -23.55% | 99.47% | 35.54% | 115.82% | -26.42% | $992.6M |
Wingstop Inc.WING | 6.0% | 1.03% | -2.64% | -5.63% | 0.89% | -53.63% | -57.39% | -53.14% | -60.60% | -69.67% | -35.73% | $3.01B |
Goosehead Insurance, IncGSHD | 5.0% | -9.50% | -20.85% | -12.63% | -17.60% | -23.42% | 4.06% | -53.71% | -29.00% | -30.48% | -61.27% | $2.11B |
Restaurant Brands International Inc.QSR | 5.0% | -1.61% | -1.60% | 5.70% | -1.55% | 12.87% | 7.39% | 15.13% | 24.37% | 16.59% | 35.92% | $26.72B |
Seven & i Holdings Co., Ltd.3382.T | 5.0% | -1.51% | 4.57% | 0.35% | 4.56% | -8.46% | -6.16% | -9.56% | -1.32% | -13.79% | -14.92% | $30.48B |
Xponential Fitness, Inc.XPOF | 5.0% | -16.04% | -25.78% | -18.91% | -19.88% | -51.03% | -5.40% | -50.61% | -51.91% | -68.88% | -62.34% | $150.4M |
Domino's Pizza, Inc.DPZ | 4.0% | -4.16% | -8.15% | -7.59% | -5.56% | -22.88% | -20.14% | -31.10% | -28.38% | -22.34% | -34.47% | $10.63B |
Hilton Worldwide Holdings Inc.HLT | 4.0% | 0.83% | -4.62% | -1.29% | -1.60% | 6.92% | -1.54% | 32.97% | 12.53% | 43.31% | 147.30% | $69.09B |
Snap-on IncorporatedSNA | 4.0% | -0.65% | -3.68% | -8.19% | -0.99% | 10.22% | -2.02% | 13.29% | 18.04% | 41.70% | 92.80% | $19.52B |
Choice Hotels International, Inc.CHH | 3.0% | -0.40% | -8.50% | -3.06% | 1.52% | 4.57% | -5.45% | -25.66% | -11.45% | -18.26% | -13.71% | $4.53B |
Dutch Bros Inc.BROS | 3.0% | -2.01% | -9.92% | -12.34% | -2.92% | -26.56% | -16.14% | -28.24% | -30.86% | 38.94% | 22.57% | $7.77B |
Public StoragePSA | 3.0% | -2.32% | -6.03% | -9.55% | -2.73% | 13.53% | -4.06% | -0.78% | 2.05% | -14.68% | 6.47% | $54.94B |
Valvoline Inc.VVV | 2.0% | -0.88% | -5.57% | -10.08% | -4.77% | 4.34% | -19.79% | -15.40% | -22.99% | -22.26% | -1.66% | $3.87B |
| Theme return | — | -3.09% | -7.71% | -6.82% | -4.88% | -9.52% | -10.25% | -4.11% | -8.44% | 5.12% | 46.45% | — |
| Average | 5.3% | -2.96% | -7.74% | -6.56% | -4.66% | -9.46% | -10.04% | -6.42% | -9.33% | 2.56% | 28.43% | $30.18B |
| Median | 5.0% | -1.51% | -5.70% | -5.63% | -2.73% | 3.27% | -6.16% | -15.40% | -8.00% | -13.79% | 6.47% | $10.63B |
| Std Dev | 2.0% | 4.76% | 7.01% | 7.38% | 6.72% | 22.56% | 20.64% | 38.34% | 27.38% | 46.24% | 78.59% | $42.82B |
| Min | 2.0% | -16.04% | -25.78% | -26.38% | -19.88% | -54.01% | -57.39% | -53.71% | -60.60% | -69.67% | -62.34% | $150.4M |
| Max | 10.0% | 1.03% | 4.57% | 5.70% | 4.56% | 13.91% | 49.41% | 99.47% | 35.54% | 115.82% | 230.83% | $180.10B |
| % Positive Tickers | 15.79% | 5.26% | 15.79% | 21.05% | 52.63% | 15.79% | 31.58% | 36.84% | 42.11% | 52.63% |
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About this theme
Small Themes '24: Franchise Model tracks 19 publicly listed stocks in this theme. Sample tickers: YUM, MCD, PLNT, CASY, HRB, MAR, REMX, WING, 3382.T, GSHD, QSR, XPOF, and 7 more. Use the table below for the full list.