YUM+0.86%10.0%
MCD-11.28%8.0%
PLNT-51.65%8.0%
CASY+62.40%7.0%
HRB-25.89%6.0%
MAR+35.69%6.0%
REMX+21.01%6.0%
WING-54.72%6.0%
3382.T-6.61%5.0%
GSHD-33.12%5.0%
QSR+3.80%5.0%
XPOF-43.15%5.0%
DPZ-31.36%4.0%
HLT+19.02%4.0%
SNA+24.88%4.0%
BROS+6.30%3.0%
CHH-18.31%3.0%
PSA+11.55%3.0%
VVV+6.42%2.0%
As of Jul 27, 2026, 7:41 AM ET
Small Themes '24: Franchise Model Constituents
Yum! Brands, Inc.YUM | 10.0% | 0.40% | -6.46% | -8.43% | -2.19% | -12.01% | -6.49% | 0.86% | $41.05B |
McDonald's CorporationMCD | 8.0% | 0.77% | -1.53% | -1.71% | -13.35% | -22.36% | -15.01% | -11.28% | $188.11B |
Planet Fitness, Inc.PLNT | 8.0% | 0.53% | 7.11% | 3.47% | -49.74% | -33.63% | -44.80% | -51.65% | $4.25B |
Casey's General Stores, Inc.CASY | 7.0% | -2.43% | 0.80% | 8.89% | 54.66% | 24.56% | 93.21% | 62.40% | $31.88B |
H&R Block, Inc.HRB | 6.0% | 0.39% | -2.04% | 1.94% | -6.73% | 32.75% | -26.47% | -25.89% | $5.18B |
Marriott International, Inc.MAR | 6.0% | 3.91% | 4.27% | 2.82% | 22.07% | 10.82% | 56.13% | 35.69% | $98.73B |
VanEck Rare Earth and Strategic Metals ETFREMX | 6.0% | -6.13% | -17.53% | -25.54% | -11.70% | -34.64% | 70.54% | 21.01% | $877.8M |
Wingstop Inc.WING | 6.0% | 1.40% | -7.86% | -21.84% | -42.66% | -47.30% | -42.05% | -54.72% | $3.68B |
Goosehead Insurance, IncGSHD | 5.0% | 8.72% | 16.50% | 15.79% | -20.43% | 8.12% | -51.90% | -33.12% | $2.20B |
Restaurant Brands International Inc.QSR | 5.0% | -0.25% | -3.23% | 1.04% | 5.82% | 0.68% | 7.94% | 3.80% | $25.14B |
Seven & i Holdings Co., Ltd.3382.T | 5.0% | 0.00% | 2.60% | 5.05% | -11.91% | -9.70% | -12.97% | -6.61% | $30.26B |
Xponential Fitness, Inc.XPOF | 5.0% | 1.82% | -6.97% | -11.53% | -25.39% | 44.13% | -24.75% | -43.15% | $235.8M |
Domino's Pizza, Inc.DPZ | 4.0% | 3.09% | 7.55% | 9.56% | -20.05% | -17.21% | -28.57% | -31.36% | $11.02B |
Hilton Worldwide Holdings Inc.HLT | 4.0% | 1.57% | -0.20% | -2.09% | 13.26% | 4.30% | 40.85% | 19.02% | $73.98B |
Snap-on IncorporatedSNA | 4.0% | 2.20% | -0.12% | 0.21% | 18.02% | 4.91% | 21.31% | 24.88% | $20.93B |
Choice Hotels International, Inc.CHH | 3.0% | 2.33% | 2.03% | 1.14% | 16.02% | 4.91% | -17.52% | -18.31% | $5.03B |
Dutch Bros Inc.BROS | 3.0% | -1.16% | -1.25% | -13.72% | 3.32% | 17.98% | 0.96% | 6.30% | $11.06B |
Public StoragePSA | 3.0% | 1.90% | 0.65% | -0.63% | 23.70% | 4.54% | 8.11% | 11.55% | $56.62B |
Valvoline Inc.VVV | 2.0% | -0.33% | -1.81% | 0.09% | 31.40% | 1.02% | 6.54% | 6.42% | $4.97B |
| Theme return | — | 0.82% | -0.79% | -2.65% | -3.05% | -3.84% | 2.74% | -3.99% | — |
| Average | 5.3% | 0.99% | -0.39% | -1.87% | -0.84% | -0.95% | 1.85% | -4.43% | $32.38B |
| Median | 5.0% | 0.77% | -0.20% | 0.21% | -2.19% | 4.30% | -6.49% | 0.86% | $11.06B |
| Std Dev | 2.0% | 2.81% | 6.84% | 10.09% | 25.21% | 22.72% | 38.65% | 30.11% | $45.27B |
| Min | 2.0% | -6.13% | -17.53% | -25.54% | -49.74% | -47.30% | -51.90% | -54.72% | $235.8M |
| Max | 10.0% | 8.72% | 16.50% | 15.79% | 54.66% | 44.13% | 93.21% | 62.40% | $188.11B |
| % Positive Tickers | 68.42% | 42.11% | 57.89% | 47.37% | 63.16% | 47.37% | 52.63% |
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About this theme
Small Themes '24: Franchise Model tracks 19 publicly listed stocks in this theme. Sample tickers: 3382.T, BROS, CASY, CHH, DPZ, GSHD, HLT, HRB, MAR, MCD, PLNT, PSA, and 7 more. Use the table below for the full list.