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Small Themes '26: Insurance Marketing & Lead Gen
6 tickers · $3.02B total market cap
Group: Small Themes
The Insurance Marketing & Lead Gen theme is positioned for growth, driven by the increasing digitization of insurance sales, robust carrier demand for market share, and the strategic adoption of AI and Large Language Models (LLMs) for enhanced efficiency and personalized customer engagement. However, the theme faces notable risks from volatile carrier marketing budgets, an intensifying regulatory environment, and the ongoing disruption to traditional lead generation channels from the rapid evolution of AI-driven search paradigms. The overall outlook leans cautiously optimistic, given the proactive adaptation to technological shifts by key players.
Small Themes '26: Insurance Marketing & Lead Gen tracks 6 publicly listed stocks in this theme: EVER, MAX, NRDS, QNST, SLQT, TREE. See the constituent table for details.
Thesis update: 2026-03-04
Constituents
Build 20260520T081747
| Company | Previous Quarter Report Date | Next Expected Report Date | Last Quarter Earnings Move % | Earnings Move % | Intra-Quarter Move % | Since Last Report % | Market cap | Weight |
|---|---|---|---|---|---|---|---|---|
EverQuote, Inc.EVER | 05/04/2026 (AMC) | 05/04/2026 (AMC) | 6.33% | 64.39% | -10.31% | -22.42% | $653.7M | 16.6667 |
QuinStreet, Inc.QNST | 05/07/2026 (AMC) | 05/07/2026 (AMC) | 10.67% | 1.46% | 9.15% | -14.16% | $651.4M | 16.6667 |
NerdWallet, Inc.NRDS | 05/06/2026 (AMC) | 05/06/2026 (AMC) | 5.14% | -10.28% | 3.23% | -17.09% | $589.7M | 16.6667 |
LendingTree, Inc.TREE | 04/30/2026 (BMO) | 04/30/2026 (BMO) | 25.10% | -19.78% | 3.49% | -8.45% | $495.8M | 16.6667 |
MediaAlpha, Inc.MAX | 04/29/2026 (AMC) | 04/29/2026 (AMC) | 23.55% | -14.98% | 4.17% | -3.17% | $445.5M | 16.6667 |
SelectQuote, Inc.SLQT | 05/05/2026 (BMO) | 05/05/2026 (BMO) | -24.14% | 47.51% | -26.05% | -14.17% | $181.6M | 16.6667 |
| Average | 7.78% | 11.38% | -2.72% | -13.24% | $502.9M | 16.6667 | ||
| Median | 8.50% | -4.41% | 3.36% | -14.16% | $542.7M | 16.6667 | ||
| Std Dev | 16.25% | 32.53% | 12.00% | 6.12% | $162.7M | 0.0% | ||
| Min | -24.14% | -19.78% | -26.05% | -22.42% | $181.6M | 16.6667 | ||
| Max | 25.10% | 64.39% | 9.15% | -3.17% | $653.7M | 16.6667 | ||
| % Positive Tickers | 83.33% | 50.00% | 66.67% | 0.00% |
* Provisional value: before LstRpt% reaches its 2-day post-report lock window (BMO/AMC adjusted), EarningsPerf is calculated from current vs pre-report and then locks to final LstRpt%.