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Virality '25: Viral Discretionary Retailer
15 tickers · $400.40B total market cap
Group: Virality
Virality-driven discretionary retailers are positioned to outperform as AI/automation improves efficiency, social media amplifies brand buzz, and DTC channels scale, giving the group leverage to capture younger consumer wallets despite macro volatility
Virality '25: Viral Discretionary Retailer tracks 15 publicly listed stocks in this theme. Sample tickers: 1913.HK, 8136.T, AEO, AS, ATZ.TO, FOSL, GAP, KER.PA, LEVI, MC.PA, PVH, REAL, and 3 more. Use the table below for the full list.
Thesis update: 2025-09-23
Constituents
Build 20260519T212339
| Company | Previous Quarter Report Date | Next Expected Report Date | Last Quarter Earnings Move % | Earnings Move % | Intra-Quarter Move % | Since Last Report % | Market cap | Weight |
|---|---|---|---|---|---|---|---|---|
LVMH Moët Hennessy - Louis Vuitton, Société EuropéenneMC.PA | 01/27/2026 (AMC) | — | -8.38% | — | -17.17% | — | $262.99B | 6.6667 |
Kering S.A.KER.PA | 02/10/2026 (BMO) | — | 7.44% | — | -15.34% | — | $34.23B | 6.6667 |
Tapestry, Inc.TPR | 05/07/2026 (BMO) | 05/07/2026 (BMO) | 17.07% | -10.31% | -2.15% | -1.36% | $26.50B | 6.6667 |
Amer Sports, Inc.AS | 02/24/2026 (BMO) | 05/19/2026 (BMO) | -6.52% | — | -10.62% | — | $19.17B | 6.6667 |
Prada S.p.A.1913.HK | 03/05/2026 (BMO) | — | -3.61% | — | -13.08% | — | $11.51B | 6.6667 |
Aritzia Inc.ATZ.TO | 05/07/2026 (AMC) | 05/07/2026 (AMC) | 4.60% | -0.15% | 9.96% | -10.05% | $9.76B | 6.6667 |
Levi Strauss & Co.LEVI | 04/07/2026 (AMC) | 04/07/2026 (AMC) | -2.88% | 10.99% | -0.86% | -4.68% | $8.26B | 6.6667 |
The Gap, Inc.GAP | 03/05/2026 (AMC) | 05/28/2026 (AMC) | -14.41% | — | -10.76% | — | $7.57B | 6.6667 |
Sanrio Company, Ltd.8136.T | 02/12/2026 | — | 14.69% | — | -19.32% | — | $6.41B | 6.6667 |
PVH Corp.PVH | 03/31/2026 | — | 10.54% | — | 3.79% | — | $3.68B | 6.6667 |
Victoria's Secret & Co.VSCO | 03/05/2026 (AMC) | 06/02/2026 (BMO) | -11.35% | — | -3.27% | — | $3.61B | 6.6667 |
The RealReal, Inc.REAL | 05/07/2026 (AMC) | 05/07/2026 (AMC) | -1.05% | -21.08% | 1.14% | -12.57% | $2.74B | 6.6667 |
American Eagle Outfitters, Inc.AEO | 03/04/2026 (AMC) | 05/28/2026 (AMC) | -17.77% | — | -20.54% | — | $2.48B | 6.6667 |
Wolverine World Wide, Inc.WWW | 05/14/2026 (BMO) | 05/14/2026 (BMO) | -2.05% | -1.16% | -12.11% | -4.23% | $1.26B | 6.6667 |
Fossil Group, Inc.FOSL | 05/13/2026 (AMC) | 05/13/2026 (AMC) | 15.78% | 10.13% | -14.05% | -10.80% | $240.0M | 6.6667 |
| Average | 0.14% | -1.93% | -8.29% | -7.28% | $26.69B | 6.6667 | ||
| Median | -2.05% | -0.66% | -10.76% | -7.36% | $7.57B | 6.6667 | ||
| Std Dev | 10.76% | 11.20% | 8.83% | 4.07% | $63.85B | 0.0% | ||
| Min | -17.77% | -21.08% | -20.54% | -12.57% | $240.0M | 6.6667 | ||
| Max | 17.07% | 10.99% | 9.96% | -1.36% | $262.99B | 6.6667 | ||
| % Positive Tickers | 40.00% | 33.33% | 20.00% | 0.00% |
* Provisional value: before LstRpt% reaches its 2-day post-report lock window (BMO/AMC adjusted), EarningsPerf is calculated from current vs pre-report and then locks to final LstRpt%.