
ATZ.TO+63.93%10.0%

AXP+3.28%10.0%
REF-2.45%10.0%

UBER-19.49%9.0%

DASH-6.15%8.0%

LULU-43.53%8.0%

CAVA-1.67%7.0%

NYT+13.52%7.0%

AAPL+36.58%6.0%

ABNB+43.10%5.0%

MTCH+11.31%5.0%

SPOT-23.84%5.0%

BIRK-31.82%4.0%

ONON-35.89%3.0%

SG-25.61%3.0%
As of Aug 27, 2026, 2:05 PM ET
Archetypes '24: Modern Yuppie Constituents
American Express CompanyAXP | 10.0% | -1.17% | -1.19% | -0.95% | -1.20% | -10.00% | 7.55% | 21.71% | 34.18% | 114.08% | 3.28% | $227.01B |
Aritzia Inc.ATZ.TO | 10.0% | -3.06% | -2.10% | -2.70% | -4.71% | 11.05% | 7.25% | 159.07% | 182.27% | 212.65% | 63.93% | $9.40B |
Reformation Inc. (California)REF | 10.0% | 7.53% | -8.06% | -2.45% | -9.31% | -2.45% | -2.45% | -2.45% | -9.28% | -9.28% | -2.45% | $808.2M |
Uber Technologies, Inc.UBER | 9.0% | -2.22% | 2.35% | 12.57% | 9.08% | -6.07% | 1.76% | 3.02% | 8.10% | 93.23% | -19.49% | $159.77B |
DoorDash, Inc.DASH | 8.0% | -2.70% | 8.38% | 25.04% | 17.52% | 1.79% | 30.64% | 21.82% | 84.21% | 24.05% | -6.15% | $103.23B |
Lululemon Athletica Inc.LULU | 8.0% | -0.22% | 0.31% | -1.47% | -2.33% | -44.13% | -37.30% | -58.94% | -57.17% | -71.23% | -43.53% | $13.21B |
CAVA Group, Inc.CAVA | 7.0% | -1.71% | -6.21% | 3.21% | 2.12% | 13.49% | -19.23% | -26.28% | -46.13% | 54.80% | -1.67% | $7.89B |
The New York Times CompanyNYT | 7.0% | -0.73% | 4.06% | -6.15% | -9.31% | -2.16% | -14.88% | 36.94% | 25.20% | 40.87% | 13.52% | $11.11B |
Apple Inc.AAPL | 6.0% | 0.43% | 3.01% | -6.56% | 1.91% | 15.79% | 19.16% | 40.60% | 38.13% | 116.25% | 36.58% | $4.60T |
Airbnb, Inc.ABNB | 5.0% | -1.20% | 3.64% | 26.53% | 22.63% | 36.91% | 37.53% | 51.32% | 62.54% | 23.14% | 43.10% | $111.62B |
Match Group, Inc.MTCH | 5.0% | -0.94% | 11.97% | 7.41% | 5.75% | 29.06% | 31.88% | 33.23% | 13.24% | -69.05% | 11.31% | $9.81B |
Spotify Technology S.A.SPOT | 5.0% | -4.05% | 7.17% | 6.68% | 5.57% | -9.12% | 2.49% | -6.66% | 63.67% | 144.87% | -23.84% | $113.08B |
Birkenstock Holding plcBIRK | 4.0% | -1.77% | -6.13% | -14.46% | -8.21% | -13.11% | -14.67% | -24.70% | -42.02% | -21.35% | -31.82% | $6.65B |
On Holding AGONON | 3.0% | -0.91% | -7.49% | -21.84% | -20.07% | -37.68% | -37.68% | -35.52% | -36.32% | -16.49% | -35.89% | $9.74B |
Sweetgreen, Inc.SG | 3.0% | -1.82% | 14.37% | 9.00% | 4.26% | -0.52% | 21.17% | -73.69% | -80.27% | -86.16% | -25.61% | $814.0M |
| Theme return | — | -0.71% | 0.90% | — | 1.75% | 1.45% | 3.52% | 14.68% | 20.77% | 61.37% | 4.35% | — |
| Average | 6.7% | -0.97% | 1.61% | 2.26% | 0.91% | -1.14% | 2.21% | 9.30% | 16.02% | 36.69% | -1.25% | $359.19B |
| Median | 7.0% | -1.20% | 2.35% | -0.95% | 1.91% | -2.16% | 2.49% | 3.02% | 13.24% | 24.05% | -2.45% | $11.11B |
| Std Dev | 2.4% | 2.52% | 6.73% | 12.61% | 10.49% | 20.84% | 22.87% | 53.68% | 64.77% | 83.71% | 29.92% | $1.14T |
| Min | 3.0% | -4.05% | -8.06% | -21.84% | -20.07% | -44.13% | -37.68% | -73.69% | -80.27% | -86.16% | -43.53% | $808.2M |
| Max | 10.0% | 7.53% | 14.37% | 26.53% | 22.63% | 36.91% | 37.53% | 159.07% | 182.27% | 212.65% | 63.93% | $4.60T |
| % Positive Tickers | 13.33% | 60.00% | 46.67% | 53.33% | 40.00% | 60.00% | 53.33% | 60.00% | 60.00% | 40.00% |
About this theme
Archetypes '24: Modern Yuppie tracks 15 publicly listed stocks in this theme. Sample tickers: ATZ.TO, AXP, REF, UBER, DASH, LULU, CAVA, NYT, AAPL, ABNB, MTCH, SPOT, and 3 more. Use the table below for the full list.
