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HaveNots Shorts '25: Aspirational Consumer
16 tickers · $401.55B total market cap
Group: HaveNots Shorts
This short basket targets brands that cater to the aspirational upper-middle class consumer—households who earn enough to indulge in status-oriented consumption (but not enough to be insulated from economic volatility). Companies depend on consumer confidence and equity-driven spending. As asset prices soften and higher-end consumers begin retrenching, these brands face a decline in full-price volume, greater promotional activity, and weakening brand momentum—exposing their operating leverage and reliance on discretionary fashion, furniture, and footwear cycles.
HaveNots Shorts '25: Aspirational Consumer tracks 16 publicly listed stocks in this theme. Sample tickers: ANF, ATZ.TO, BRBY.LSE, CPRI, DECK, DKS, LULU, NKE, ONON, OXM, RH, RL, and 4 more. Use the table below for the full list.
Thesis update: 2025-04-07
Constituents
Build 20260519T212339
| Company | Previous Quarter Report Date | Next Expected Report Date | Last Quarter Earnings Move % | Earnings Move % | Intra-Quarter Move % | Since Last Report % | Market cap | Weight |
|---|---|---|---|---|---|---|---|---|
Hermès International Société en commandite par actionsRMS.PA | 02/12/2026 (AMC) | — | -1.32% | — | -26.34% | — | $193.07B | 6.2500 |
NIKE, Inc.NKE | 03/31/2026 (AMC) | 06/25/2026 (AMC) | -16.34% | — | -4.95% | — | $62.93B | 6.2500 |
Tapestry, Inc.TPR | 05/07/2026 (BMO) | 05/07/2026 (BMO) | 17.07% | -10.31% | -2.15% | -1.36% | $26.50B | 6.2500 |
Williams-Sonoma, Inc.WSM | 03/18/2026 (AMC) | 05/28/2026 (AMC) | -3.09% | — | -5.93% | — | $20.13B | 6.2500 |
Ralph Lauren CorporationRL | 02/05/2026 (BMO) | 05/21/2026 (BMO) | -3.33% | — | -6.47% | — | $19.76B | 6.2500 |
DICK'S Sporting Goods, Inc.DKS | 03/12/2026 (BMO) | 05/27/2026 (BMO) | -1.72% | — | 10.09% | — | $17.50B | 6.2500 |
Lululemon Athletica Inc.LULU | 03/17/2026 (AMC) | — | 3.96% | — | -27.92% | — | $14.11B | 6.2500 |
Deckers Outdoor CorporationDECK | 01/29/2026 (AMC) | 05/21/2026 (AMC) | 19.46% | — | -21.02% | — | $13.43B | 6.2500 |
On Holding AGONON | 05/12/2026 (BMO) | 05/12/2026 (BMO) | -7.55% | 3.97% | -21.26% | 5.50% | $12.61B | 6.2500 |
Aritzia Inc.ATZ.TO | 05/07/2026 (AMC) | 05/07/2026 (AMC) | 4.60% | -0.15% | 9.96% | -10.05% | $9.76B | 6.2500 |
Warby Parker Inc.WRBY | 05/07/2026 (BMO) | 05/07/2026 (BMO) | 14.88% | 34.14% | -11.92% | -13.67% | $3.52B | 6.2500 |
Abercrombie & Fitch Co.ANF | 03/04/2026 (BMO) | 05/27/2026 (BMO) | -10.91% | — | -18.39% | — | $3.23B | 6.2500 |
RhRH | 03/31/2026 (AMC) | 06/11/2026 (AMC) | -18.85% | — | 8.23% | — | $2.27B | 6.2500 |
Capri Holdings LimitedCPRI | 02/03/2026 (BMO) | 05/27/2026 (BMO) | -10.33% | — | -17.59% | — | $2.09B | 6.2500 |
Oxford Industries, Inc.OXM | 03/26/2026 (AMC) | 06/17/2026 (AMC) | 8.69% | — | 8.86% | — | $575.7M | 6.2500 |
Burberry Group plcBRBY.LSE | 05/14/2026 (BMO) | 05/14/2026 (BMO) | 1.92% | -10.03% | -2.67% | 6.17% | $52.1M | 6.2500 |
| Average | -0.18% | 3.52% | -8.09% | -2.68% | $25.10B | 6.2500 | ||
| Median | -1.52% | -0.15% | -6.20% | -1.36% | $13.02B | 6.2500 | ||
| Std Dev | 11.00% | 16.28% | 12.67% | 8.02% | $45.85B | 0.0% | ||
| Min | -18.85% | -10.31% | -27.92% | -13.67% | $52.1M | 6.2500 | ||
| Max | 19.46% | 34.14% | 10.09% | 6.17% | $193.07B | 6.2500 | ||
| % Positive Tickers | 43.75% | 40.00% | 25.00% | 40.00% |
* Provisional value: before LstRpt% reaches its 2-day post-report lock window (BMO/AMC adjusted), EarningsPerf is calculated from current vs pre-report and then locks to final LstRpt%.